Nothing Says March Madness Like Kings of Leon

The marketing machine for the 2011 NCAA Division I Men’s Basketball Championship—aka March Madness— has officially cranked up. Behold the Kings of Leon video for "The Immortals," which cuts between agonized rock faces and college basketball awesomeness. While you're getting an early look here, expect to see and hear this song everywhere—at the movies, on commercials and in your dreams—over the next month.

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